Emerging trend: Artisan interior design as a sustainable style.

When we talk about interior design, we think of spaces with luxury finishes and pieces, therefore, luxury often translates into perfection and something unique that only few can access. The opposite happens with crafts regardless of the place and culture they come from; The global market is so exposed to advertising and marketing that it values ​​a product more for the status, luxury and personality it provides, however, crafts often lack advertising techniques and strategies, which is why they tend to be undervalued and even not taken taken into account as elements of luxury and exclusivity, however, tradition and craftsmanship are two characteristics that distinguish them from the rest of the mass-produced products and that can be taken as a competitive advantage to enter more globalized markets.  

In the world of Interior Design, in recent years a decoration trend has emerged that has artisanal products as its central element. It is a trend that has been strengthening thanks to a combination of two incredible talents: artisans and designers, this combination is a perfect alliance to create unique pieces, on the one hand, the talent and skill of the artisans acquired over the years and on the other, the global vision and innovation that the designers provide .  

In Mexico there are countless crafts that are marketed (mostly) locally, being acquired by national and foreign tourism, generally at an affordable price, they are usually small crafts for decoration and/or utilitarian purposes. These pieces, although very beautiful and with a lot of history behind each one. Different regions of each state have variations of artisan products in different materials, all of which makes them original products.  

Photo : Erturo Lara  

There are handmade pieces of larger size and price , as well as different materials, including wood, clay, textiles, ceramics and metals, to name a few. These types of crafts are positioned in international markets as they are unique and authentic pieces that reflect the traditions and culture of a region in their designs, shapes and colors.  

Various examples of Mexican crafts have managed to conquer the international market and this has been achieved through the artisan-designer link; An example of this link is the “ Hilando México ” project, a collaboration of 7 designers and 32 embroiderers from the Yucatecan community of Ichmul and led by designer Sally Serur , achieving the creation of a collection of 90 pieces for interior decoration through redesign and improvement of traditional embroidery, as well as the use of high quality textiles and threads. These types of alliances pave the way for the incorporation of Mexican crafts into interior design in large global markets and represent a competitive advantage for Mexican artisans and designers who wish to expand the horizon of their businesses.  

Photo: Hilando México  

Although Mexican Artisanal Interior Design is a new trend, it is still extremely attractive mainly due to the economic potential it represents. According to estimates by Indrasen Vencatachellum, director of the Arts, Crafts and Design program at UNESCO, Mexico has 90 million potential consumers . However, estimating the market value is difficult because many products are not registered and there is no organization in charge of exporting all Mexican crafts. However, craft fairs such as Santa Fe can be taken as a reference. Faith in New Mexico, where, in two days the total sale was 2,000 million dollars and the average sale of the artisans was 15 to 20 million dollars.  

With this data you can have a vision of what crafts represent both for the economy and for the development of new ideas and collaborations between disciplines such as design, marketing and communication with artisans and their communities.  

D' ARTESANO : MEXICAN ARTISAN INTERIOR DESIGN 

D'ARTESANO presents a new proposal for Artisanal Interior Design with COPPER as its main element, a wonderful metal that in the right hands can acquire spectacular and unique shapes ; that can be integrated into almost any part of the home. Copper gains strength in interior decoration due to its unmatched beauty and versatility, making it a metal that can take the form of a lamp, table, vase, sink, sink, etc. All objects that give style to everyday places such as living rooms, dining rooms, bathrooms and kitchens.  

D'ARTESANO collaborates with designers and artisans to achieve a synchronicity between design and tradition that allows the creation of handmade copper pieces that adapt to the needs of consumers and today's world without leaving aside the artisanal essence and the sense of sustainability. with the environment.  

The mission of D'ARTESANO is for Mexican Artisan Interior Design to gain strength in the international market through four primary premises.  

• ARTISAN TRADITION 
• INNOVATION 
• COLLABORATION 
• SUSTAINABILITY 

Photo: d'artesano

For this reason, since the beginning of D'ARTESANO we have contributed to the principle of sustainability by recycling copper from industrial scraps to give it a new opportunity as a unique piece for the home. Pieces designed to transcend through the years. Made to have a timeless style and adapt to different trends that the future proposes. Offering luxury and prestige thanks to the originality hammered into each one of them .  

We are determined to bring the trend of Contemporary Mexican Artisanal Interior Design to the whole world based on the trend of returning to what is natural, simple and handmade . Collaborating together to begin a second Renaissance anchored in sustainability is fair and necessary for our planet. We can all do our bit, massively, and this in turn can become the positive changes that we all long for, being part of the solutions that will lead to leaving a better home for our children and future generations.  

Photo: d'artesano